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Impacts of Electronic Evidence of sales on customer satisfaction
HRUŠKOVÁ, Kristýna
The main topic of this work is Electronic Evidence of Sales, which is related to customer satisfaction after the introduction of this system. The first part explains terms such as Electronic Evidence of sales, Customer, Company Competitiveness, Business Development, Business Environment, etc. The task of the thesis is to evaluate how the customer satisfaction of Hospoda Na Louži, s.r.o.,which is located in Český Krumlov, has changed specifically after the introduction of the system of Electronic Evidence of sales. The thesis shows what was changed at the company during the last 2 years, since the system was introduced and how was changed the customer satisfaction. After analyzes of the company at this work, it should be possible to recommend to the company management the direction in which the company should take in the future. The analyzes includde financial indicators of the company, SWOT analysis and questionnaire survey. Data was obtained from the owner of the company, Ing. Miroslav Votřel, from the publicly accessible website of the company and also by personal data collection directly in the Hospoda Na louži, s.r.o. The recommendations based on these analyzes are aimed at keeping existing customers while at the same time gaining new ones.
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